Scale modification: alternative approaches and their consequences

Scale modification: alternative approaches and their consequences

Important marketing scales such as SERVQUAL are often adapted for use in a particular applied/theory-testing context and/or refined using some statistical method, assuming the resultant scale will have improved psychometric properties for a particular application. However, little attention has been paid to the consequences of how scale modifications are made, the criteria that are used to asses...

Anomic Aspirations of Youth and Their Consequences

Since a decade ago, Iran has been in economic crisis and anomic situation. Peoples’ aspirations and goals are of the factors and mechanisms that transform economic crisis into social problems and deviances. Accordingly, present research studies levels of youth aspirations, particularly economic aspirations, and their consequences. Using a survey method, youth between 25-30 years of age have bee...

Frames and Their Consequences

Consumption and Happiness: Alternative Approaches

Antibiotic resistance: Alternative approaches